Website optimization can be an overwhelming task. There are many ways to approach it, and what seems like a never-ending list of items you need to attend to. Knowing what to tackle first is not always clear.
Fortunately, Google Search Console (GSC) can offer insight into what your optimization priorities should be. This free tool can help you monitor how your website appears in search engine results, and pinpoint areas for potential improvement.
In this article, we’ll walk you through how to get set up with the search console, and turn your GSC insights into tangible optimization strategies. Let’s get started!
Verify Your WordPress Site on Search Console
To get started, log in to GSC. In the upper left-hand corner, click on Search Property to access the Add Property option: